Getting a Foothold in the Picture Framing Business

• Understanding your competitors and how they've designed commercial framing.
• Taking advantage of the niche available to you.
• Why conservation and archival framing are buzzwords in the industry.
   

The Truth About the Picture Framing Industry Today

• A no-bull analysis of the industry as it stands today and how this benefits you.
• The average annual dollar volume of a typical frame shop.
• The enormous untapped potential of the framing market and how you can tap into it.
   

How Picture Framer's Price

• Jobbing it out or bringing it in, every professional's dilemma.
• Covering the hidden costs of material and labor.
• Building an adequate mark up to pay yourself.
• Designing and working from pricing charts.
   

Increasing Profits by Reducing Costs

• Tips for gutting the cost of waste
• How to drive down shipping costs.
• Managing your inventory for maximum profit.

Paying Yourself Well While Keeping Customers Happy

• The trick to paying yourself up to $70 an hour.
• What the average framer shells out for overhead.
• A detailed breakdown of the costs of running a typical frame shop.
• The kind of business volume you can expect and how to grow it.
   

Sales and Marketing for a Frame Shop

• Getting the word out.
• How to conduct a design consultation.
• How to keep customers coming back.